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Askvenkat doesn’t have any rights about these links. This Book will useful to most of the students who were prepared for Competitive Exams like Entrance Exams. This PDF book will cover most of the syllabus of the Book. INTRODUCTION: Concepts in SM- Strategic Management as a process- Developing a strategic vision, Mission, Objectives, Policies-Factors that shape a company’s strategy-Concepts of Core Competence, Crafting a strategy for competitive advantage.UNIT IIENVIRONMENTAL SCANNING: Industry and Competitive Analysis- Methods – Evaluating company resources and competitive capabilities-SWOT Analysis.UNIT IIISTRATEGIC ANALYSIS AND CHOICE: TOOLS AND TECHNIQUES: McKinsey 7’s Model – Porter’s Five Force Model, BCG Matrix, GE Model, TOWS Matrix.